values

Master Class: Bringing values to life in your organisation

values

Reputation Management master class: Bringing values to life

By: Aneeqah Samsodien, Brand and communication specialist (October 25, 2018)

“It takes years to build a reputation and only a few minutes to destroy it”, said Warren Buffett, who is viewed by many as the greatest investor of all time. On a daily basis, companies are faced with the challenge of effectively building, managing and maintaining their corporate reputation. Are you armed with the necessary skills and information to take your organisation’s reputation to the next level?

We are excited to offer a class on internal communication and values as part of Reputation Matters’ Master Class this November.

Open CPT Managing Director Kristina Malther will be hosting a Master Class on Bringing values to life, an interactive session where delegates will be taken through a process of identifying key internal areas to focus on to get messages communicated through the organisation.

The following topics will be covered on the day:

  • Core principles of communication;
  • Tendencies in internal communication;
  • Developing and implementing an internal communication strategy; step-by-step and cases
  • Why values matter;
  • How to identify and define corporate values; step-by-step and cases; and
  • How to bring values to life in the organisation; step-by-step and cases

 

This Master Class is hosted by Reputation Matters and forms part of a 5-day Master Class series endorsed by The Institute of Directors in Southern Africa (IoDSA), that will take place at the Grand West Hotel in Cape Town, South Africa.

Other speakers at the event include Regine le Roux from Reputation Matters, Cynthia Schoeman from Ethics Monitor, Jennigay Coetzer, freelance writer, author, journalist, editor and trainer, and Ashleigh Hamilton, a well-seasoned journalist.

Master Class details:

Dates: 12 – 16 November 2018

Venue: Grand West Hotel, Cape Town, Western Cape, South Africa

Duration: 5 days; 09:00 to 16:00 daily

CPD points: 12 Points

Seats are limited to 20 people

 

Costs:

Full Master Class programme: R 21 800.00 (Inc. VAT) – Master Class of all five sessions include Regine le Roux’s book ‘Reputation Matters’, lunch and refreshments.

Individual sessions: R 4 800.00 (Inc. VAT) –  Individual sessions include lunch and refreshments

 

To register for the event, please click the link here to find out more.


Dialogue Matters Johannesburg - October 2018

Dialogue Matters & Open CPT

 

Breakfast Sessions

Communicating ethics and values

Johannesburg, Thursday, 11 October 2018

Join Open CPT at our next Dialogue Matters breakfast session!

 

How do you communicate around ethics internally and externally in your organisation?

  • Do you and your people share a common understanding of workplace ethics?
  • Is ethics really valued in your organisation? Or are there more important success criteria?
  • How well do you manage ethics? Well enough to minimise risk and reputational damage?
  • Where does your organisation's culture lie on the ethical - toxic culture continuum?

At the session, you will gain insight into:

  • The importance of research and the role that ethics plays in Africa
  • Insights into top ethics trends and the Ethics Monitor Toolkit
  • The importance of values - and how to bring them to life in your organisation

 

   Thursday, October 11, 2018

 

   08:00 to 10:30

 

         Life Healthcare, Oxford Manor, 21 Chaplin Road, Illovo, 2196

 

 Tickets cost R 50.00 per person. Seats are limited to 25.

 

  RSVP by Thursday, 04 October, 2018.

 

 

The Programme:

  • Welcoming and coffee;
  • Reputation and Ethics in Africa: Channel Kemp (Reputation Matters)
  • Ethics trends and Ethics Monitor Toolkit: Cynthia Schoeman (Ethics Monitor)
  • Importance of values - how to define and communicate values in your organisation: Kristina Malther (Open CPT)
  • Ethics, governance and compliance: sweet spot or perfect storm: Lisa Wannell (Halogen)
  • Networking

 

*Tickets for the session can be purchased via Quicket by clicking the link here.

 

About Dialogue Matters Sessions:

The Dialogue Matters sessions offer insights, case studies and networking around the latest topics on the agenda in the field of corporate communications and reputation management. These sessions are brought to you by Reputation Matters, Halogen Search & Select, and Open CPT.

 

Reputation Matters Logo

Halogen search & selection logo

 

This Dialogue Matters event is proudly sponsored by Ethics Monitor.

 

Ethics Monitor logo
This Dialogue Matters breakfast session is run in collaboration by Channel Kemp (Research Analyst for Reputation Matters), Lisa Wannell (Founder and Director of  Halogen Search & Select) and Kristina Malther (Managing Director of Open Cape Town), with Guest Speaker Cynthia Schoeman from Ethics Monitor.

 


Communicating values Open CPT

Communicating values - From posters on the wall to something we live

Communicating values Open CPT

 

Communicating values

From posters on the wall to something we live

By: Kristina Malther, Managing Director, Open CPT (August 8, 2018)

 

We recently did a Dialogue Matters session on Ethics and values that gave me an opportunity to gather a number of cases and examples - as well as my thoughts - on what really works when it comes to communicating values internally.

Why values matter

First off, corporate values are sometimes laughed at or dismissed as corporate b...s... but I must say, that I have seen many examples of values that truly work when it comes to:

  • Building a strong culture. Especially in large organisations with multiple geographies, demographics, businesses etc. Values act as the glue that ties it all together.
  • Helping people make the right choices on an everyday basis. When values work, they help us navigate effectively and make decisions in a complex world.
Iceberg model - Open CPT
Iceberg model

With free inspiration from Edgar Schein, I often use the iceberg model to illustrate how values are driving our behaviour on an often unconscious level - alongside our beliefs. In order to succeed with real behavioural change, we need to make sure that our values are in sync with the behaviour, we are trying to foster.

Another perspective, offered by Cynthia Schoeman from Ethics Monitor at our session, was this: when it comes to ethical behaviour, rules and regulations (compliance) is the stick, whereas values are the carrot. Values can proactively drive ethical behaviour when they are fully lived by employees.

Off the wall - and into our hearts and minds

Truth be told, there are many corporate values that never make it off the wall and into the hearts and minds of employees. And that is when they are shrugged at.

At Open, we have helped implement or revitalise corporate values in many organisations. And I can happily report, it's something that is only growing in importance and focus. Alongside the focus on compliance communication. Carrot and stick.

These are some of the things we know work well and help get the values off the wall and into the hearts and minds:

Get values off the wall and into the hearts and minds

Tip 1: Storytelling and authenticity

We need to tell real stories about the values and what they mean to people. Stories that are at eye-level with all employees - not just management - and stories that allow for imagination and interpretation. So less corporate lingo, less bullets, less instructions - more stories, more people, more authenticity.

And try to incorporate a storytelling element in your engagement activities e.g. bonfire talks where people share stories about how colleagues have truly exemplified and lived the values (I can promise you, that these can be some of the most heartwarming talks you'll ever hear in an organisational setting).

Tip 2: Engage and activate

And most importantly: instead of telling people too much about the values and how they must be understood, allow them to fill in the gaps themselves, reflecting on how they understand the values - and crucially - how they apply the values in their particular job. This can only be done in true, open dialogue, which is why every values roll-out must incorporate tools and templates to facilitate this at every level of the organisation.

If I am the cashier at Pick 'n Pay, I need a chance to figure out how 'We take individual responsibility' and how I translate that into everyday actions at the till. Dialogue tools and dilemma exercises in a team setting will help this process along - also in a large organisation.

Tip 3: Make it fun

It goes for most things: people are much more likely to engage with anything if it's fun and entertaining. And this doesn't mean silly or superficial. Use gamification: do a values quiz, create a values Black Jack card deck, or maybe a values charades game that will kick-start reflection and add a bit of team building at the same time.

And then show emotions and allow for real conversations to happen. People want to talk about people, and people want to talk about what matters to them. Values are a great opportunity to do just that.

Integrate values in the employee lifecycle

To stay top of mind, values must be an integral part of your onboarding of new people, your performance management, your strategy and your leadership communication to name a few.

It's a good idea to look at it from an employee lifecycle perspective: when and how should a prospective employee experience the values? How should the values be reflected in the ongoing development activities? How do the values come into play in the day-to-day operations?

Values must be activated and applied constantly to be relevant. And to become an integral part of your culture.

Finally, remember that living values doesn't happen overnight and with one campaign - it takes constant focus and activation at every possible opportunity.

Get in touch for more examples and ideas on how to communicate corporate values internally.

 

 

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